We had seen so many products which make blatant environmental/social claims that span the gamut from the saintly to the hilarious. Thus we had soaps manufactured using water from the holy Ganga (perhaps one of the most polluted rivers this side of the Himalayas), cosmetics galore flashing green and fresh credentials, cars and air-conditioners holding the banner for the environment. Some of these were small businesses making a genuine effort to deliver a socially-responsible and environment-friendly product to the market.
A recent article in Alternet adresses this issue: the veracity of sustainability/environment-friendly claims and how big corporations are buying into this socially-responsible niche for reasons not difficult to guess and consequences that are alarming. The article has a longish title which goes, `Burt's Bees, Tom's of Maine, Naked Juice: Your Favorite Brands? Take Another Look -- They May Not Be What They Seem'. You can read it here
Tuesday, March 17, 2009
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